Eine Publikation der Hochschule Bonn-Rhein-Sieg
Was macht eigentlich ... Jessica Neff?
Die Fragen stellte Barbara Wieners-Horst.
Wiwi-Absolventin Jessica Neff: „It’s more than just a job – it’s a lifestyle!“ Foto: privat
Senior Manager Marketing Operations @ adidas Emerging Markets LLC in Dubai, United Arab Emirates
What exactly is your task and your role in your company/organization?
Heading up Marketing Operations for the adidas brand in Emerging Markets.
Responsible for end to end concept to consumer processes and calendars and translating Global Brand agenda to the Emerging Markets towards convergence into one unified go-to-market approach and calendar
What's the best about your job (... and what's not so great ... )?
Adidas: Working for adidas is more than just a job – it’s a lifestyle! It allows me to combine personal with professional interest and live my passion for sports.
Diversity: With Dubai being one of the most diverse places in the world, working with over 50 nationalities at adidas can be challenging at times but gives unprecedented insights into different ways of working, cultures, believes, points of view and massively broadens your horizon.
Creation/Flexibility: Building up a new function as well as working in such a volatile and diverse region as Emerging Markets allows you to bring in ideas and create things from scratch, try out new ideas and adjust flexibly based on the environment. It’s one of the most challenging and at the same time interesting environments to work in.
Which experiences from your time of study have had a particularly notable impact on your life? Which of them are still useful?
I was given the opportunity to spend my practical semester in China. This experience motivated me to pursue an international career. I believe the most beneficial skill I was able to develop was problem solving. Especially during my MBA case studies in teams were predominant and the best possible preparation as basis for a professional career.
Being part of the Programme for Excellence was the stepping stone to become part of the German Scholarship Foundation which eventually allowed me to get an MBA in the United States. Without the recommendation and support of H-BRS professors I would not be where I am today.
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Artikel vom 16.03.2017
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